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Daniel Poole is the original London streetwear label est. 1987 and a staple of 90s ravewear and culture, recognised by the global underground, from the streets of Tokyo , the clubs of Ibiza and the jungle trails of Iquitos.

dp has relaunched a year ago after a 20 year hiatus, beginning with a dynamic range of bags reconstructed from the timeless MA-1 flight jackets. We have just delivered our 2000th bag so thanks everyone! We now have happy customers in S.E Asia, America and across Europe. We ship globally and our focus on customer satisfaction is well appreciated.We are slowly building our production capacity and initially focusing on t-shirts, sweats and hoodies that feature Daniel,s unique artworks.

A collection of jackets and vests is in the Pipeline , in the mean time Vintage danielpoole sells for more than double its original retail price.


Thank you to all the loyal fans and collectors ....enjoy......

Here is a selection of some of the press archive and other pieces: 

'DANIEL POOLE Britain's most successful street fashion designer, whose colourful casual wear is sold round the world and worn by everybody from The Shamen to lads at jungle raves' I.D. Magazine Circa 1992.